About
Strategy & Co.

Strategy&Co. was founded with one belief: transformation should be thoughtful, real, and built for people.

Our founder was raised in the UAE, and this shapes how we work. We understand local dynamics, respect cultural context, and focus on building long term value. With global consulting experience, this gives us a unique lens: one foot in the region, the other in the world.

We work closely with our clients, not from the sidelines, but from within. Whether it’s national strategy or service design, we bring structure to complexity and help decision makers move forward with clarity and confidence.

Founder’s Message

I started Strategy&Co. because I saw a gap between strategy and action, between vision and what people actually experience. I grew up here, and I care deeply about how things work, how they feel, and how they last.

We’re not here to impress with slides or ideas that never leave the page. Transformation is never a single moment, it’s a journey filled with complexity, learning, and constant decisions. That’s why we stay engaged, adapt alongside you, and treat your mission as if it were our own. We’re part of your team, not just your consultants.

This is personal for us. That’s why our clients don’t just bring us in, they keep us close.

Rasha Towfic

Founder & Managing Partner